How can be a excellent leader

    It is interesting to note that no matter a great corporation like Apple or a excellent individual like Martin Luther King, they both have a common factor to be succeed---their thinking ways were totally from others. 

    As a common person, we always think things in a regular way, here is the step: what--how--why. For example, when we want to sell a product, we always glad to introduce some functions or features of that product, we just keep saying what we know about them, because our aim is to sell these product, however,have you imagined why people are willing to buy your product? An excellent leader will first talk about what he believe, that is the main ideal of your product, then he will attract those who believe what he believe. Then he will say by which way this product can show what he believes, later he will talk more about the product itself, so that is why you want people to buy your product. Rather than keep talking the advantages of your product, say more about what you believe will make people more inspired. A typical case is also Apple, if you believe what is the soul and ideal of Apple, you may want to buy all the products of Apple, not only iPhone can attract, but also,iPad, iPod are also attractive. 

   The aim of salesman is not sell the product itself, the aim of a speaker is not need more people support his speech and ideal. What they both are concerned are the soul they want to deliver to the consumer and listener. So talk about what you believe, you will attract those who believe what you believe.